Bra DOP (cheese) takes its name from Bra, the Piedmont town where the Slow Food movement was born in the 1980s. It is one of the municipalities within the Cuneo province, in the Roero wine district, where many of the high quality ingredients of the Piedmontese cuisine are from. This is definitely an interesting area full of medieval hamlets, castles, vineyards, truffle grounds and amazing restaurants :P
A citta' slow or slow town, Bra is where every two years Slow Cheese, a whole event about organic and local cheese takes place!